Our Team
Our experienced consultants
Better Future Group is led by two equal partners whose complementary experience supports the Group’s strategic, operational and delivery direction.
Dr Lamin K. Janneh
Chief Executive Officer and Co-Founder, Better Future Group
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Dr Lamin K. Janneh is the Chief Executive Officer and Co-Founder of Better Future Group, where he provides strategic, intellectual and transformation leadership alongside Mrs Diya Janneh, the organisation’s Chief Operating Officer and Co-Founder.
He is a communication and digital transformation specialist, consultant, academic and Pan-African researcher, with experience across business transformation, strategic communication, governance, organisational development, international development, project delivery and business improvement. His professional work has included engagements linked to Saint-Gobain, Virgin Media and Birmingham City University.
Dr Janneh holds a PhD in Communication Science and International Development, an MBA focused on Entrepreneurship, and an MA in Strategic Management and Leadership. He also holds professional qualifications and certifications in digital transformation, AI and data, Agile methodology, project management, policy governance and business improvement.
As CEO, he leads BFG’s strategic direction, institutional architecture, capability development, partnerships and long-term growth. He is responsible for ensuring that the organisation’s work remains purposeful, evidence-informed, commercially disciplined and capable of producing measurable value for clients, partners and communities.
Under his leadership, Better Future Group operates across five connected divisions: Transformation and Advisory; AI, Data and Intelligent Operations; Eco-Lux Services; Commerce; and Agrifood and Rural Enterprise. These divisions are supported by a shared operating model centred on governance, documentation, delivery discipline, quality assurance, commercial control and sustainable development.
Dr Janneh is committed to building BFG as a founder-independent, standards-driven institution designed to endure, scale and create meaningful value across the United Kingdom, Africa and international markets. His leadership combines strategic reasoning, communication expertise, multidisciplinary knowledge and a strong commitment to building a better future through capable organisations, responsible innovation and practical delivery.
Mrs Diya Janneh
Chief Operating Officer and Co-Founder, Better Future Group
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Mrs Diya Janneh is the Chief Operating Officer and Co-Founder of Better Future Group, where she provides equal-partner operational leadership alongside Dr Lamin K. Janneh. She is responsible for strengthening the systems, standards, governance and delivery discipline that support BFG’s development as a UK-rooted, institution-led and internationally scalable enterprise.
Mrs Janneh brings more than 12 years of British Army experience as a medic and military nurse, alongside adult nursing and healthcare experience. She holds a BSc in Nursing and an MBA in Healthcare. Her professional background has developed strong capabilities in operational coordination, safeguarding, risk management, infection prevention and control, confidentiality, health and safety, quality assurance and compliance-oriented procedures.
At BFG, she provides practical leadership across the organisation’s five divisions: Transformation and Advisory; AI, Data and Intelligent Operations; Eco-Lux Services; Commerce; and Agrifood and Rural Enterprise. Her role focuses on converting strategic objectives into organised, reliable and measurable delivery. This includes supporting operational planning, service standards, client communication, quality checks, documentation, resource readiness and the development of repeatable processes.
As Co-Founder, Mrs Janneh contributes to BFG’s wider institutional vision and helps ensure that its growth is grounded in professionalism, accountability, service quality and sustainable operating practices. Her leadership combines military reliability, healthcare discipline, calm judgement and practical delivery strength, enabling Better Future Group to build an operating model designed to perform consistently, earn trust and outlive its founders.
How we work together
We combine strategic judgement, operational understanding and evidence-led delivery. BFG configures the right multidisciplinary capability around each requirement and remains accountable for the work it undertakes.
The expertise behind every engagement
Better Future Group retains institutional responsibility for the quality, governance and delivery of every engagement. We configure the appropriate combination of leadership, professional practice, analytical capacity, associates and specialist partners around the requirements of each assignment.
Strategy, Transformation & Delivery
Roles that convert strategic direction into practical transformation, organisational capability and controlled delivery.
BFG institutional role profile
Strategy, Growth & Business Transformation Lead
Shapes growth strategy, operating models and transformation priorities so clients can move from ambition to executable choices.
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MandateShapes growth strategy, operating models and transformation priorities so clients can move from ambition to executable choices.
Core expertiseGrowth strategy, business transformation, operating models, portfolio choices and measurable value creation.
Client contributionA clear strategic direction, an actionable transformation roadmap and decisions that can be governed and delivered.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Project, Programme, PMO & Transformation Delivery Lead
Provides the delivery discipline required to coordinate complex programmes, dependencies, resources, benefits and risk.
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MandateProvides the delivery discipline required to coordinate complex programmes, dependencies, resources, benefits and risk.
Core expertiseProgramme leadership, PMO design, delivery controls, benefits realisation, dependency management and change delivery.
Client contributionReliable implementation, transparent progress reporting and stronger control over complex or multi-workstream delivery.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Organisation, Workforce & Capability Lead
Builds the organisational, workforce and capability conditions required to sustain change beyond the initial intervention.
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MandateBuilds the organisational, workforce and capability conditions required to sustain change beyond the initial intervention.
Core expertiseOrganisation design, workforce planning, capability development, operating models and leadership enablement.
Client contributionA workforce and operating environment able to adopt, sustain and improve the intended change.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Institutional Endurance & Renewal Lead
Helps institutions remain purposeful, legitimate and effective while adapting to changing conditions and pressures.
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MandateHelps institutions remain purposeful, legitimate and effective while adapting to changing conditions and pressures.
Core expertiseInstitutional analysis, renewal strategy, resilience, legitimacy, organisational learning and long-term adaptation.
Client contributionInstitutions that can preserve their purpose while renewing the systems, behaviours and capabilities needed for future demands.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
Government, Institutions & Development
Roles that support public bodies, institutions and development organisations to improve policy, systems, legitimacy and service outcomes.
BFG institutional role profile
Public Sector & Institutional Transformation Lead
Leads transformation across public bodies and mission-led institutions where reform must be practical, accountable and durable.
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MandateLeads transformation across public bodies and mission-led institutions where reform must be practical, accountable and durable.
Core expertisePublic administration, institutional reform, service improvement, governance and transformation delivery.
Client contributionBetter institutional performance, clearer accountability and reforms that can be implemented in real operating environments.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Governance, Policy & International Development Adviser
Connects policy intent, governance arrangements and development priorities to decisions that are evidence-led and deliverable.
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MandateConnects policy intent, governance arrangements and development priorities to decisions that are evidence-led and deliverable.
Core expertisePolicy analysis, governance, international development, institutional coordination and stakeholder management.
Client contributionCoherent policy and governance solutions that respond to context, strengthen accountability and support sustainable development.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
GovTech & Digital Public Services Lead
Designs practical digital approaches that improve public services, institutional access and citizen-facing delivery.
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MandateDesigns practical digital approaches that improve public services, institutional access and citizen-facing delivery.
Core expertiseGovTech, digital public services, service design, digital inclusion, data use and public-sector technology governance.
Client contributionMore accessible, usable and trustworthy public services supported by fit-for-purpose digital systems.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
AI, Digital, Data & Cyber
Roles that help organisations adopt technology responsibly, improve decisions and strengthen operational resilience.
BFG institutional role profile
Digital Transformation & Enterprise Modernisation Lead
Modernises enterprise systems, processes and operating models so technology supports strategic and organisational performance.
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MandateModernises enterprise systems, processes and operating models so technology supports strategic and organisational performance.
Core expertiseEnterprise modernisation, digital operating models, process redesign, systems integration and adoption.
Client contributionA coherent digital roadmap, improved ways of working and technology that is aligned to business and institutional priorities.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
AI Strategy, Governance & Adoption Lead
Helps organisations decide where AI creates legitimate value and how it can be adopted with proper oversight.
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MandateHelps organisations decide where AI creates legitimate value and how it can be adopted with proper oversight.
Core expertiseAI strategy, responsible adoption, governance, assurance, use-case design and change management.
Client contributionAI adoption that is purposeful, governed, explainable and connected to measurable organisational outcomes.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Data, Analytics & Decision Intelligence Lead
Turns data into usable intelligence for planning, performance management, risk control and strategic decisions.
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MandateTurns data into usable intelligence for planning, performance management, risk control and strategic decisions.
Core expertiseData strategy, analytics, data quality, dashboards, decision intelligence and evidence-informed management.
Client contributionMore reliable information, stronger decisions and improved visibility of performance and risk.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Automation & Intelligent Operations Lead
Improves operational performance through responsible automation, process intelligence and intelligent operating models.
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MandateImproves operational performance through responsible automation, process intelligence and intelligent operating models.
Core expertiseWorkflow automation, intelligent operations, process improvement, human oversight and service performance.
Client contributionReduced friction, stronger consistency and better operational capacity without losing human accountability.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Cyber Governance, Digital Risk & Resilience Lead
Strengthens the governance, risk and resilience arrangements that protect digital services, information and organisational continuity.
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MandateStrengthens the governance, risk and resilience arrangements that protect digital services, information and organisational continuity.
Core expertiseCyber governance, digital risk, information assurance, resilience, incident readiness and supplier oversight.
Client contributionA clearer risk position, stronger controls and greater confidence in the continuity and integrity of digital operations.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
Futures, Research & Evidence
Roles that help clients understand uncertainty, generate reliable evidence and make better long-term choices.
BFG institutional role profile
Strategic Foresight, Futures & Anticipatory Governance Lead
Supports leaders to anticipate change, test assumptions and prepare institutions for multiple plausible futures.
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MandateSupports leaders to anticipate change, test assumptions and prepare institutions for multiple plausible futures.
Core expertiseStrategic foresight, scenario development, futures methods, horizon scanning and anticipatory governance.
Client contributionBetter preparedness, more robust strategy and decisions that account for uncertainty rather than react to it.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Research, Evidence, Evaluation & Learning Lead
Builds the evidence base needed to understand what works, assess impact and improve future decisions.
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MandateBuilds the evidence base needed to understand what works, assess impact and improve future decisions.
Core expertiseApplied research, evaluation, learning systems, qualitative and quantitative methods and evidence synthesis.
Client contributionCredible findings, practical learning and stronger links between evidence, accountability and improvement.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
Communication, Markets & International Growth
Roles that build understanding, legitimacy, relationships and responsible routes into new markets and cross-border work.
BFG institutional role profile
Strategic Communication, Public Affairs, Stakeholder Engagement & Change Lead
Helps organisations communicate with clarity, build trust and guide stakeholders through significant change.
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MandateHelps organisations communicate with clarity, build trust and guide stakeholders through significant change.
Core expertiseStrategic communication, public affairs, stakeholder engagement, reputation, internal communication and change communication.
Client contributionGreater alignment, stronger stakeholder relationships and communication that supports delivery rather than sitting apart from it.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
International Expansion, Trade & Cross-Border Advisory Lead
Supports organisations to assess, enter and operate across international markets and institutional environments.
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MandateSupports organisations to assess, enter and operate across international markets and institutional environments.
Core expertiseMarket entry, trade, cross-border partnerships, international growth, political economy and contextual risk.
Client contributionA more informed international growth strategy, stronger market relationships and better preparation for cross-border complexity.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
Sustainability, Energy & Health Systems
Roles that connect environmental responsibility, energy transition and public health to practical systems, policy and delivery choices.
BFG institutional role profile
Sustainability, ESG & Reporting Lead
Helps organisations turn sustainability commitments into governed action, credible reporting and measurable improvement.
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MandateHelps organisations turn sustainability commitments into governed action, credible reporting and measurable improvement.
Core expertiseSustainability strategy, ESG, reporting, materiality, governance, climate risk and responsible performance.
Client contributionClearer sustainability priorities, stronger accountability and reporting that reflects meaningful organisational action.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Renewable Energy, Clean Energy Transition & Built Environment Sustainability Lead
Supports energy and built-environment decisions that improve resilience, affordability, sustainability and long-term value.
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MandateSupports energy and built-environment decisions that improve resilience, affordability, sustainability and long-term value.
Core expertiseRenewable energy, solar and distributed energy, clean energy transition, energy access, infrastructure, climate finance and sustainable built environments.
Client contributionPractical energy and sustainability pathways that connect policy, investment, infrastructure and delivery.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
BFG institutional role profile
Public Health Systems & Policy Consultant
Brings public health and health-systems expertise to policy, institutional and development challenges affecting population wellbeing.
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MandateBrings public health and health-systems expertise to policy, institutional and development challenges affecting population wellbeing.
Core expertisePublic health systems, health policy, prevention, health equity, programme design, evaluation and community wellbeing.
Client contributionHealth interventions and policies that are evidence-led, context-sensitive and capable of improving population outcomes.
Delivery routeThis capability may be fulfilled through BFG leadership, the BFG Expert Faculty, the BFG Associate Network or a verified Specialist Delivery Partner Network, selected according to the requirements of the engagement.
Specialist partner capability
Where an assignment requires additional technical or contextual depth, BFG may bring in verified specialist partners who work within the agreed scope, quality controls and governance arrangements for the engagement.
Specialist partner capability
Renewable Energy & Energy Infrastructure Specialist
Provides specialist technical and commercial input for renewable energy, energy access, infrastructure and transition programmes.
Engaged selectively under BFG governance when the assignment requires additional specialist depth.
Specialist partner capability
Public Health & Health Systems Specialist
Provides specialist expertise for public health policy, health systems strengthening, prevention, evaluation and population wellbeing.
Engaged selectively under BFG governance when the assignment requires additional specialist depth.
Specialist partner capability
Cybersecurity & Digital Risk Specialist
Provides specialist assurance for cyber governance, information risk, resilience and digital operating environments.
Engaged selectively under BFG governance when the assignment requires additional specialist depth.
Specialist partner capability
Automation, Robotics & Intelligent Operations Specialist
Provides specialist technical depth for automation, intelligent operations, human oversight and operational transformation.
Engaged selectively under BFG governance when the assignment requires additional specialist depth.
Specialist partner capability
Public Sector & International Development Specialist
Provides contextual expertise for public institutions, governance, policy, development programmes and cross-border delivery.
Engaged selectively under BFG governance when the assignment requires additional specialist depth.
Specialist partner capability
Research, Evaluation & Foresight Specialist
Provides independent research, evaluation, evidence synthesis and strategic foresight support where specialist depth is required.
Engaged selectively under BFG governance when the assignment requires additional specialist depth.